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Music and Video
Beyond product design: music composed for national ad campaigns.
Who We Reign
New Era wanted to create a campaign for their caps to resonate with different urban audiences such as BMX bike groups, female empowerment groups (with the irony of a queen having 12 disciples), musicians, and baseball players, ending with a resolution showing a man (Dave East) being softened by his daughter's love.
Show Your Stripes
Kellogg's Frosted Flakes worked on a campaign to encourage kids to remain active playing basketball, volleyball, swim, and soccer. They wanted to encourage team spirit and high of energy amongst kids.
Sweetdreams
Samsung wanted to work on a holiday special for their mobile devices to make it feel inspirational as a perfect gift.
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